To learn more about “auto-tagging”, click here. This is usually the default setting for Google Ads. If you have the “Auto-tagging” option turned on in Google Ads, then UTM-tagging should be automatically tracked by Google Ads. We’ll now cover some examples of using UTM-tagging with various tools that you might be using in your marketing campaigns. Read more about URL Builder in this article below. Tools like Google URL Builder are handy for UTM-tagging, as they allow you to avoid mistakes. Just don’t do that! Use Google URL Builder(or similar tools) Your visitor will be tracked twice, giving a false reading, and you’ll also lose your initial traffic source. This will result in breaking the session in Google Analytics. Don’t keep PII in Google Analytics reports at all). (This is also required for any URL-parameters and/or other parts of the URL. This is against Google Analytics rules and GDPR. Don’t send Personal Identifiable Information(PII)ĭo not include information like email, phone number, First/Last name in UTM-tags. This is easy to remember and also works best with Google Analytics, which only uses lower case. The easiest way to write all of your UTM-tags is to use lower case only(if possible). Because of the mistake, you now have two traffic sources instead of one in Google Analytics reports. Confusion can result in you ending up with several different tags if someone has entered a mistake.įor example, one team member may write “utm_source=Facebook”, while your agreed layout might be “utm_source=”. Make sure that everyone in your marketing team is aware of exactly how this will be done. When deciding on your UTM-tags, draw up a standard plan for how tags will be written.
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